It's all in
the name

CLIENT

Vibrant Health Clinics

At this trio of independent physician-owned clinics, patients come first. However, their indistinct brand identity left the impression they were little more than an independent medical clinic serving the sick. THREAD’s all-embracing brand overhaul changed that perception.

Brand Strategy | Naming + Identity | Website | Video

New Visitors

45%

Blog Visits

150K

COMMUNITY

Chief Health Officers

In intimate “girlfriend groups,” women acting as Chief Health Officers for their families talked about managing the health of loved ones. The challenges. What really matters. And what empowers them.

INSIGHT

Help people live their best lives.

CREATIVITY

Born out of the idea good health powers a good life, the shift in brand identity shines in their new name, Vibrant Health. An idea celebrated in a :30 video and a new website that gives patients 24/7 access to the resources that help them take control of their time and their health.