The art of
self-expression

CLIENT

Molly & Rex

What started as a collection of giftable products emerged as an answer to the design and attitude urban millennials crave. Original artwork reaches out to those who love to flaunt their propensity for travel, vintage and four-legged loves. THREAD created a distinct voice, resonating with Millennials.

Brand Positioning and Strategy | eCommerce UX and UI | Dynamic Web Design

COMMUNITY

Urban Millennials

Urban Millennials know what they love. They can’t get enough of good design that speaks to their individuality. Finding community for a quirky, irreverent take on life and discovering ways to fuel self-exploration and expression.

THE THREAD

If you love it, you should own it.