See where Tuesdays
take you

CLIENT

MNHS History Flirt

THREAD helped The Minnesota Historical Society launch History Flirt. A fun, free evening event designed specifically to attract Millennials to the museum. Working with local Indian American influencers, THREAD created a series of social videos around the cultural food, craft and dance for the Beyond Bollywood exhibit.

Brand Identity | Video Production | Social Media Content

COMMUNITY

Culture-hungry Millennials

With little interest in cultural institutions, but an appreciation for diversity, Millennials crave experiences that speak directly to them.

THE THREAD

Taste history. Feel history. See history. Share history.

Impressions on
Instagram

47,000

Exceeded
attendance

GOAL