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MNHS History Flirt
THREAD helped The Minnesota Historical Society launch History Flirt. A fun, free evening event designed specifically to attract Millennials to the museum. Working with local Indian American influencers, THREAD created a series of social videos around the cultural food, craft and dance for the Beyond Bollywood exhibit.
Brand Identity | Video Production | Social Media Content
With little interest in cultural institutions, but an appreciation for diversity, Millennials crave experiences that speak directly to them.