Lady Jayne embraced what was unique about its brand and amplified it. Reaching out to a new audience with a modern look ushered in an era of giftable everyday indulgences. With trend-driven and affordably priced goods, THREAD showed them how to stand on their own in the spirit of sisterhood and being unabashedly female.
Brand Positioning and Strategy | eCommerce UX and UI | Dynamic Web Design
Lady Jayne’s fashionistas love to give gifts, and they don’t need an occasion to justify it. They are about friendship, style, gratitude and girl power. Constantly on the lookout for fabulous little somethings that let people know they’re thinking about them.