End the
breakfast battle



The fitness-focused category of protein powder is crowded. Needing a niche, New Zealand-based Kura zigged. As one of the best-tasting, grass-fed proteins available, THREAD positioned Kura as a “smoothie-starter” that appeals to everyone in the family. And, focused on nutritional creativity to build an enthusiastic online community, strengthen retail integration and drive launch success.

Brand Positioning | Brand Identity | Integrated Marketing Campaign | Social Media Content | In-store Merchandising


Health-Conscious Moms

Health-conscious moms face a dual morning dilemma – lack of time and lack of ideas for a nutritious breakfast kids will eat. They are forever on a quest for simple, creative ways to make everyone happy and healthy.


Make Nutrition Fun.

“A great product isn’t enough. You need great ideas to make it work.”

Darci Eckermann, Former VP of Marketing