The fitness-focused category of protein powder is crowded. Needing a niche, New Zealand-based Kura zigged. As one of the best-tasting, grass-fed proteins available, THREAD positioned Kura as a “smoothie-starter” that appeals to everyone in the family. And, focused on nutritional creativity to build an enthusiastic online community, strengthen retail integration and drive launch success.
Brand Positioning | Brand Identity | Integrated Marketing Campaign | Social Media Content | In-store Merchandising
Health-conscious moms face a dual morning dilemma – lack of time and lack of ideas for a nutritious breakfast kids will eat. They are forever on a quest for simple, creative ways to make everyone happy and healthy.