I Am Rescued
THREAD believes dogs should have loving homes. So we created a one-day community event bringing together animal shelters and local brands to help dogs find a family.
Experience Design + Event Execution | Identity Design | Responsive Microsite | Video
Whether looking to adopt or just play with dogs, this was a chance to raise awareness, raise funds and make connections with anyone who loves animals and wants to help dogs find forever homes.
Shelters are stressful. It’s way more fun to play in the park.
Everything about I AM Rescued – from conception to naming, marketing and execution – came from THREAD. We brought together nine local rescue shelters and great local brands for a fun afternoon in the park. The I AM Rescued identity celebrated the spirit of play and was brought to life on the microsite. On social we shared our video of Timmy the Rescue and his best day ever. Engagement was through the roof thanks in part to great partners like Dogs of Instagram helping spread the word to their 3 million followers.