See where Tuesdays
MN History Center
The Minnesota Historical Society launched History Flirt. A fun, free evening event designed specifically to attract Millennials to the museum. Debuting with the opening of the new Beyond Bollywood exhibit, THREAD was employed to help fill the house.
Video | Social Strategy
Like so many of our cultural institutions, the Minnesota History Center needs to develop its relationship with Millennials through programming that appeals uniquely to them. History Flirt was one of their first.
Tap into Millennials' craving for cultural diversity.
The Twin Cities host a diverse and inclusive Indian American community. Especially in Indian food, fashion, music and dance. In a series of social videos, we leveraged connection Millennials already had to local Indian American influencers, enticing them to learn more about their history, their craft and their effect on culture.