See where Tuesdays
take you

CLIENT

MN History Center

The Minnesota Historical Society launched History Flirt. A fun, free evening event designed specifically to attract Millennials to the museum. Debuting with the opening of the new Beyond Bollywood exhibit, THREAD was employed to help fill the house.

Video | Social Strategy

Impressions on
Instagram

47,000

Exceeded
attendance

GOAL

COMMUNITY

Millennials

Like so many of our cultural institutions, the Minnesota History Center needs to develop its relationship with Millennials through programming that appeals uniquely to them. History Flirt was one of their first.

INSIGHT

Tap into Millennials' craving for cultural diversity.

CREATIVITY

The Twin Cities host a diverse and inclusive Indian American community. Especially in Indian food, fashion, music and dance. In a series of social videos, we leveraged connection Millennials already had to local Indian American influencers, enticing them to learn more about their history, their craft and their effect on culture.