A Breath of
Fresh Air


Filtrete Brand

THREAD created a global social campaign for air filtration products from 3M and Filtrete Brand to demonstrate the importance of an air filter in creating a healthier environment. Showing how an indoor air conditioner can now also be an indoor air cleaner.

Global Marketing | Video Production | Social Media Content


People who aren’t air aware.

Parents prioritize the health of their family but don’t think about the indoor air their family is breathing. In fact, indoor air can be 2-5X more polluted than outside air.


Are you air aware?