the sale



Comply earphone tips, with patented memory foam technology, enhance the performance of over 235 of today’s best earphone brands. With web customers frustrated by an over-complicated path to purchase, THREAD stepped in with an eCommerce solution as custom and dynamic as Comply tips.

Brand Strategy | eCommerce Development | Video | Packaging

Increase In Dollars
Spent Per Visitor


Increase In Online
Sales Per Month



Listening Enthusiasts

THREAD’s research proved Comply’s audience was much broader than male audiophiles. Their new site needed to better accommodate all customers with streamlined navigation, modern imagery and a friendlier brand voice.


A perfect fit. Every time.


Comply’s sound-loving, ear geek persona gets infused across all facets of the new site, including a short video using original animation to explain how their patented technology works. The customer experience is driven by a THREAD-developed interface. The Fit Finder. Customer tip choices are narrowed to only those that fit their earphones. This messaging continues in consumer packaging, making the purchase in-store just as simple.