To increase brand engagement, THREAD leveraged the national “Do. No Harm.” campaign with humorous Facebook takeovers, interrupting how-to videos. The interruption continued in-store to drive impulse sales.
Campaign Extension | Social Media Content | Video Production | In-store Merchandising
Millennial DIYers jump in with both hands, eager to try new home improvement projects, and often begin with online how-to videos. 3M Command™ Brand products appeal to Millennials that want to personalize their space but don’t want to damage walls with nails.