Let’s Hack
Facebook

CLIENT

Command Brand

To increase brand engagement, THREAD leveraged the national “Do. No Harm.” campaign with humorous Facebook takeovers, interrupting how-to videos. The interruption continued in-store to drive impulse sales.

Campaign Extension | Social Media Content | Video Production | In-store Merchandising

COMMUNITY

Millenial DIYers

Millennial DIYers jump in with both hands, eager to try new home improvement projects, and often begin with online how-to videos. 3M Command Brand products appeal to Millennials that want to personalize their space but don’t want to damage walls with nails.

THE THREAD

DIY doesn’t have to mean
“Damage It Yourself.”

“Relevant and seamless integration is as important as the idea itself.”

Jessica hack,
brand communications manager