Future
of food

CLIENT

Cargill Food Ingredients

Cargill, the agribusiness leader in nourishing the world, believes food isn’t just ingredients. It’s what people do with them that makes the real difference. In the first-ever social marketing campaign for Food Ingredients, THREAD created an online community for Cargill’s customers to easily tap not just the ingredient portfolio but the expertise and people behind making those ingredients work.

Social Media Strategy | Social Media Content

COMMUNITY

Solutions-seeking Food Companies

As consumer trends come and go, food companies need help deciding what to react to and how to make their formulations work smarter and better. Combined with a need for bigger profits and smaller risk, being nimble means working with smart partners.

THE THREAD

There’s more to food than ingredients.

“Thread was essential in finding a single, relevant voice for Cargill Food Ingredient businesses across the globe.”

Jacinda Downey, Digital Marketing Manager

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