A kindness
movement begins



The seed of an idea and a genuine desire to bring more civility into our world fueled THREAD to create and launch the BonafideU movement. BonafideU exists to empower kids to be their best selves – to practice kindness, sportsmanship and thoughtful communication – and pass it on to others.

Brand Identity | eCommerce UX and UI | Dynamic Web Design | Social Media Strategy | Experience Design | Video Production | Apparel Design


Gen Z influencers

This generation is plugged in and poised to change the world. Over 50% of kids are on social media by age 10. So when they have something to say, they have an audience. In a world where 77% of kids have been bullied, social can help or hinder this. So the kindness ball was tossed in their court.


Live True. It’s contagious.