Cold beer
here

CLIENT

7th Annual Winter Beer Dabbler

The Beer Dabbler nurtures the ever-growing craft beer movement by throwing Minnesota’s biggest outdoor beer festival. Smack dab in the middle of winter. THREAD’s guide to the Dabbler made it easy to navigate the choice of beers.

Responsive Microsite | Social Content

Impressions

20,000

Engagement

5.8%

COMMUNITY

Intrepid Beer Lovers

It’s February in Minnesota and it’s c-c-c-cold. But it doesn’t really matter to these 9,000 intrepid beer lovers. They don’t let a little cold get in their way. All these Millennials needed was a plan.

THE THREAD

1,200 local craft beers. Downright overwhelming.

CREATIVITY

Beer Dabbler is a good time, whether you’re a fanatic or just curious about craft beer. THREAD’s guide to the Dabbler was a fun way to learn about the beers. And made navigating the event easier. Our social media campaign reached 20,000 people prior to the event, helping build awareness and drive traffic to the guide.